PART OF SERBIAN DATA

Territory: 88.361 km²

Inhabitants:  8.000.000 (without Kosovo)

Largest city: Belgrade (1.600.000 inhabitants)

Road network: 67.552 km

Car park: around 2.000.000

Main industry activities: processing industry 75% (food production 20%, chemicals 9%...), production and distribution of energy 19%

Automotive industry output: Fiat Automobiles Serbia – currently around 20.000 cars a year, from 2012. planned  200.000 a year

- car sales in 2009: cca 50.000

- the most relevant brands: Fiat, Dacia, Skoda, Renault, Opel

MAGAZINE MARKET

There are two relevant bi-weekly and two monthly magazines. Apart from them several other monthly magazines cover very small part of the market. Some of publishing companies also host automotive TV shows on different channels. Internet is gaining popularity.

Current (2010.) rank of printed editions considering number of sold copies

1. SAT Plus

2. Auto Bild

3. Vrele Gume

4. Top Speed

Leading position of SAT Plus has been gained during period from 2001. to 2003. thanks to different concept in automotive journalism directed towards car owners and not just to car fans. After that strong leadership has been preserved.

ACTIVITY

   SAT Plus was founded in 2001. following concept of SAT TV Show that has been launched on national television of Serbia in 1990. At the moment SAT Media Group, as a publisher of SAT Plus and producer of SAT TV Show permanently employs 60 people and additional 12 temporarily. SAT Media Group also publishes only Serbian commercial vehicles magazine named Veliki tockovi, largest bikers magazine named Dva tocka, official catalogue of Belgrade Motorshow, yearly book about road construction industry in Serbia and numerous other editions. SAT Media Group is a family company which now gathers leading automotive journalists of Serbia including three former editor in chiefs of competitor magazines.

Additional business of SAT Media Group is video production for foreign production companies in automotive field.