There are three relevant monthly magazines, one that is being published twice a month, five TV motoring shows and four quality Internet auto portals.
The most relevant other than “Auto” are: “Top Speed”, “SAT”, “Vrele Gume” and they all have TV editions. The approximate assessment of market share should look like this:
1. Auto - 25%
2. Top Speed - 20%
3. SAT - 15%
4. Vrele Gume - 10%
5. Others - 30%
The advantage of “Auto” compared to the other medias is the great influence and respect of their journalists and editors in the national market. Further more, the information and the pictures that are published in “Auto” are fresh and trustworthy.
They have preserved the audience since 1989. More and more young people read the magazine. The recognition, influence, respect and connections from the whole automobile and truck market towards everyone from “Auto” are obvious at every step.
